Singer Ladé says she is more focused on making relatable music than chasing viral trends.
In an interview with Saturday Beats, the ‘Adulthood Na Scam’ crooner said, “For me, the pressure definitely exists because we’re in a time where everything moves so fast, and it’s easy to feel like every song has to go viral. But I have learnt that virality is a moment, while a career is built over time.”
Ladé said she would rather make honest songs that last than constantly follow trends. “I’d rather focus on making honest music that people can keep coming back to than chase trends all the time. Virality can bring people to one’s music, but it’s the structure one builds around one’s career, the consistency, authenticity and the community one nurtures that gives them a reason to stay,” she said.
She also advised young artistes not to judge success by viral hits alone. “My advice to young artistes like me is to appreciate the viral moments if they come, but don’t let them become your only goal. Keep sharpening your craft, stay true to yourself and build a career that is designed to last,” she added.
Reflecting on adulthood since releasing ‘Adulthood Na Scam’, Ladé said she once thought it was simply about paying bills. “When I wrote ‘Adulthood Anthem’, I thought adulthood was just about paying bills. I didn’t know it was a subscription service that renews every month. Every time you think you’ve figured it out, life sends you an update and says, ‘You have unlocked a new level’,” she said.
She said adulthood has taught her growth, resilience and the value of small wins. “You are never really done learning. Every stage comes with new responsibilities, new lessons and new versions of yourself. The challenges don’t necessarily get smaller; you just get stronger and wiser in how you handle them,” she said. “So yes, I still think adulthood is a scam, but I have also learnt to celebrate the little wins, give myself grace and enjoy the journey,” she said.
